Marketing that fills
your diary. On its own.
Tell Sadie what you want to say. She designs a branded email in your clinic's own voice, ready to send in minutes - then keeps your patients coming back with automatic welcomes, rebooking nudges and birthday messages.
Included with Clinic Pro
A marketing team, in one chat box.
Designs the whole email
Ask for a campaign and Sadie builds a complete, branded email with a live preview - layout, copy and colours. Keep refining by chatting: “warmer tone”, “add a limited-time offer”.
Writes in your brand voice
Sadie learns your clinic from your website and writes to match - your tone, your colours, your logo. Not generic templates. It reads like you wrote it.
Plans the campaign
Stuck for ideas? Sadie suggests subject lines, campaign angles and offers, then drafts the copy. A marketing team on tap, without the retainer.
Uses your images
Attach a photo or pull from your media library and Sadie designs the email around it. Every image is converted to render cleanly in Gmail, Outlook and Apple Mail.
She sounds like your clinic.
Point Sadie at your website once. She learns your tone, your colours and your logo, and writes every campaign to match - so it reads like a member of your team wrote it, not a template.
She also knows the rules: campaigns stay compliant and never advertise prescription-only treatments to the public.
One-click campaign starters
Win back lapsed patientsFill a quiet weekSeasonal refreshFree consultation driveReferral nudgeMonthly updateSet it once. It runs itself.
Switch on the campaigns that quietly do the follow-up you never get round to.
Welcome new patients
Sends once, shortly after a patient is added, to introduce the clinic and set the tone.
Post-treatment rebooking
Nudges a patient to rebook a set number of days after a completed visit - the follow-up you always meant to send.
Win back lapsed patients
Reaches patients you have not seen in a while with a warm, low-pressure invitation to return.
Birthday message
Sends on each patient’s birthday. A small, human touch that quietly drives bookings.
Email campaigns
Branded newsletters and offers built with Sadie or from a template. Choose exactly who receives each one, send now or schedule it, and drop in images from your library. Beautiful in every inbox.
WhatsApp campaigns
Reach patients where they already are. A Meta-compliant template designer and the same one-click sending as email - arriving as soon as WhatsApp Business approval completes.
Marketing you can defend.
Reaches only patients who opted in and are active.
One-click unsubscribe and your clinic identity in every send.
No clinical detail ever leaves the record in a campaign.
Sadie is shown zero patient data - she writes from your brand, not your records.
Included with Clinic Pro
Put your patient list back to work.
Start free today, and add Sadie and the full marketing suite whenever you are ready to grow.
AI marketing software for aesthetic clinics
Most aesthetic clinics are sitting on their most valuable marketing asset without using it: their own patient list. Calyx's Patient Marketing Suite turns that list into repeat bookings. Sadie, the built-in AI marketing assistant, designs branded email campaigns in your clinic's voice, suggests the right offer, and sends only to patients who have opted in - so your recall, rebooking and re-engagement finally happen without eating your evenings.
Automated patient recall and rebooking
The revenue in a clinic is in the follow-up, and the follow-up is what always slips. Calyx automations run it for you: a warm welcome when a patient joins, a rebooking nudge a set number of days after a treatment, a gentle win-back for patients who have gone quiet, and a birthday message that reliably brings people back through the door - all sent automatically, all in your branding.
Capture and convert new leads
The Marketing Hub also includes a dedicated leads section. New patient enquiries collect in one place, so nobody who reaches out slips through the cracks - see who is interested, follow up, and turn them into booked appointments alongside the patients you already have.
Compliant, GDPR-first patient marketing
Because Calyx marketing lives inside your clinic records, it only ever reaches patients who have opted in and are active, includes one-click unsubscribe and your clinic identity on every send, and never exposes clinical detail. Campaigns stay within UK advertising rules and never promote prescription-only medicines to the public.
Comparing platforms? See how Calyx stacks up against other clinic software, or view pricing.